Video Game Marketing Agency That Helped Shape The Gaming Industry

Unlock the full potential of your gaming business with our video game marketing agency. With over 50 developed and published games and 25+ years in the industry, we provide invaluable insights to help you reach success.

Video Games Marketing

Master the Gaming Arena: Personalized Marketing Strategies for Video Game Developers

Making an awesome video game is tough enough. But getting it in front of eager gamers? That's a whole other beast.

In today's crowded gaming space, you need more than just a great game. You need strategic and personalized marketing strategies that can rise above the noise and connect with players.

It's not just about plastering ads everywhere. It's about understanding WHO your gamers are and creating experiences that pull them in. Experiences that capture the heart and soul you poured into crafting something incredible.

We've been shaping the gaming market for years. Now we want to put that strategic insight to work for you. To not just market your game, but elevate it to legendary, must-play status. You created something awesome. Let us make sure the world knows about it. Our mission? To help your game get the spotlight - and audience - it deserves.

Our Gaming Marketing Services

Content Marketing

Ever wondered how the world’s most successful SaaS companies combine storytelling and content marketing to drive web traffic, increase brand visibility, and establish market authority? Create a powerful SaaS content marketing strategy that drives targeted traffic, boosts brand awareness, and positions your company as an authoritative figure in the software industry.

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Search engine optimization

Whether you're starting a new SaaS venture or giving your bottom line an edge, one of the best ways to gain a leg up on your competition is by unlocking the powerful potential of SEO marketing. With our strategy for optimizing your website's search engine rankings, you can ensure that your business stands out from the crowd for organic search results.

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Inbound Marketing

Ready to turn potential leads into raving fans? Then it’s time to look beyond traditional marketing techniques and aim for a holistic inbound approach. Inbound marketing is all about creating content that uplifts and engages your target audiences —it draws them in, rather than pushing messages out.

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Influencer Marketing

For businesses today, one of the most effective ways to gain exposure and increase engagement with customers is to get the hot-topic influencers involved in your brand's story. By leveraging the reach and influence of industry experts and advocates with strong credibility in the public eye, you can amplify your message, prioritize key initiatives, and open doors to broader audiences.

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Social Media Marketing

Whether you're just starting to build your online presence or aiming to ramp up your current strategy, social media marketing is the key. With the help of precision-targeted campaigns executed on popular platforms such as Facebook, Twitter and Instagram, you can create a captivating narrative that resonates with your audience, drives engagement, and builds lasting brand awareness.

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Email Marketing

Reach new levels of success through email marketing for your SaaS campaigns. With our strategic approach, you can craft laser-focused content that focuses on achieving customer loyalty and generating conversions. Not only can our marketing initiatives target precision demographics with tailored messages equipped with effective calls-to-action, but they will also help foster relationships with your current customers to ensure long-lasting success

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From Indie Darling to Gaming Juggernaut: Promotional Strategies for Video Game Developers

Creating an epic video game takes passion and artistry. But launching it takes a strategic edge. Today's gaming landscape is crowded with titles vying for attention. A great game alone won't cut through the noise. You need immersive marketing that connects with your audience. Who are your perfect players? What makes them tick? We live and breathe gaming culture to pinpoint what will hook them in. With decades steering the gaming market, we know how to craft experiences that pull casual and hardcore fans alike into your world. Experiences that capture the dedication you poured into your masterpiece.

We don't just market games - we forge emotional bonds between titles and their future fans. With smart data, targeted narratives, and a dashboard of platforms, we elevate games from concept to phenomenon. Let us tap into our insider expertise to launch your game to new heights. To build buzz that ignites conversations across gaming communities. To ensure your game gets the spotlight and fandom it deserves. The artistry was all you. Now let our marketing mastery take your game from great to legendary. Let's team up to launch the next gaming sensation.

Book a Consultation With Our Expert Gaming Marketing Team

When you’re growing your Gaming business, you don’t have to face the challenges alone. Reach out to us today for a free consultation and learn how our expertise can make your journey smoother and more successful.

FAQs

Got questions? Explore our FAQ section to find the information you need to help you get started on your journey to personal and professional growth.

What is Video Game Marketing? arrow faq
An effective video game marketing strategy often involves PR campaigns to build hype, influencer partnerships for authentic promotion, optimizing your store presence through screenshots and descriptions, paid ads to reach new audiences, and affiliate programs to incentivize sharing. The goal is crafting immersive experiences that convert players. For casual games, social media ads and influencer content on TikTok and Instagram may perform well. Hardcore PC gamers may be better reached through gaming sites and Steam store optimization. Tailor your strategy to your audience.
What is the best way to market a video game? arrow faq
The best way to market your video game is by starting to analyzing your target players - their demographics, interests, and online hangouts. Meet them where they are already engaged, like gaming forums and Discord. Partner with relevant influencers who can authentically promote your game to their follower base. Participate in conventions and events to build hands-on buzz. For indie developers, affordable cross-promotions with complementary games can be effective. Leverage social media and paid ads to raise awareness with your audience. Continuously monitor results and fine-tune efforts to maximize impact.
How much does video game marketing cost? arrow faq
Marketing budgets vary greatly based on your goals and scale. Large studio games may invest millions across extensive PR, influencers, sponsorships, and broad paid ads. Small indie titles have achieved success starting around $5,000-$10,000. Effective marketing reaches the right audience, not the most eyeballs. Start by defining key performance indicators, then determine the most strategic platforms and tactics to meet them. An experienced agency can help assess options and build a tailored, cost-efficient plan tied directly to your KPIs. Be flexible and focus spending on what delivers results.
How do I choose the right agency for my game? arrow faq
Launching a hit game is tough when you're up against endless big-budget marketing from the major players. But here's the thing - we've been those guys. At Tiger Digital, we've been integral in gaming for over 25 years. We've worked with the biggest publishers, created 50+ titles, and sold millions of copies. Heck, we were even acquired by one of the giants. We know how the gaming industry works - the battles for attention, the 60% of revenue that goes to marketing budget. But we also know the insider tricks that can help savvy game developers compete. Because we don't just market games - we make them too. We have direct connections across the gaming world that you can leverage. And decades of experience revealing what makes players tick for any genre. In short, we've been around the block. We can become an extension of your team to get ahead. Not with fancy marketing BS - with real, tangible strategies forged from launches across the gaming arena. So, are you're ready to step up and compete with the big dogs? Let our expertise give you that edge. We know exactly how to craft killer promotions and stand out from endless clone titles. Because we've done it ourselves, time and again. In gaming, creative marketing matters. Let's team up to make sure your masterpiece gets the audience it deserves.

Case studies

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